Are you planning to sell any services or products on the internet (World Wide Web)? If so, being ranked on top of your competitors on google is the first step to running a successful ecommerce store. This is especially helpful as it helps the consumers to find you. Having a nice website with great products at affordable prices is useless if one does not attract traffic to the site. The easiest way to drive traffic to your site is to be ranked top on the search pages.
According to statistics, the sites that are ranked number one on the search result page receive a click through rate of 36.4%. This is more than double the rate that the second placed sites receive. Therefore, to ensure that you tap into this traffic, which can translate into sales, this article will walk you through the most essential tips that will ensure that SEO strategies for your ecommerce site are effective.
Develop product descriptions that are unique for each product
It becomes tempting to make use of the description that has been developed by the manufacturer in creating descriptions on the ecommerce site. Some people even copy paste sections from similar products in a bid to reduce the workload. However, this is a wrong strategy to use. Every product should have its own unique description. It may seem to be a lot of work in the initial stage, but in the long run benefit is worth the effort. Duplicate description will work against the intended purpose whereas unique description will pay off immediately.
Encourage reviews from users
Encourage the successful customers to leave a review of the products on each product page. A perfect example for this is Amazon. The customer develops unique content that adds value to the site, which will make your ecommerce site to be easily ranked on top of google searches. The good thing is that this content is free and generates insight for prospective customers.
Provide easy navigation on the site
This has a dual advantage of improving the user experience of your customers and getting higher rankings on google. The product organization should be intuitive giving easily searchable products and categories separately. The site map should be intuitive for the user and also pleasing to the eye so that customers are immediately attracted and know exactly where to go on the ecommerce store.
Link different pages where possible
Google has a particular preference or sites with internal linkages that are value adding. The goal here is to reduce the number of clicks that the user has to perform before getting to a certain page on the site. This can be achieved by linking each page to multiple pages with similar or relevant products in the domain.
Optimize the ecommerce store for mobile users
This is a crucial practice for any site and certainly for the ecommerce platforms. Some are very difficult to navigate which ends up frustrating potential customers. To attain a smooth experience for the mobile users, come up with a design that is both responsive and relative light on use of resources. The other alternative is to develop an interactive app, which allows users to attain that pleasant user experience on the go.
Integrate the ecommerce product pages with social networks
The importance of social linkage to marketing cannot be overstated. The product pages should be integrated with social networks and also have social share buttons so that users can pass on information about the products they come across to their followers and friends. This is particularly good as Google may make use of social signal as a measure of the authority of an ecommerce site.
Build URLs that have relevant titles
Each and every URL that is used on the online ecommerce store should be relevant to the product page, unique and optimized for keywords. If the page creation is automatic, the URLs generated may end in long series of letters and numbers. This should be change immediately.
Develop Meta descriptions that are catchy for the products
When a page is displayed on SERP (search engine raking page), the Meta description provided appears as a text under the hyperlink. This should be used to the advantage of the ecommerce site by making use of copies of Meta descriptions used on the products and that are compelling. The goal here is to grab the attention of the user and to immediately draw him or her to you.
Optimize the internal search functionality of your site
In addition to minding about googles search engine, one needs to be mindful of the internal search functionality of the ecommerce site. This is especially important so as to encourage the user to continue shopping on the site. This is done by building and refining the internal search functionality with a goal of providing the most relevant results for the customers when they search in the site
The above listed tips are a compilation of proven tactics that have worked amazingly well for major ecommerce online stores and which when properly implemented, can grow the site traffic incredibly. The key here is to make the users work as easy as possible and to align the product keywords to the most relevant search words that prospective customers are most likely to use. However, it is not advisable to be too general when it comes to keyword generation as this may leave you as part of a huge crowd. Tailor the keywords to be more specific and watch as traffic grows. Ecommerce BigEcommerce